1
Yahoo Overture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Ad Spirit is clearly lagging behind, losing to Yahoo Overture in all segments.
1
Yahoo Overture has better usage coverage in more websites categories. Including Computers Electronics & Technology, Food & Drink, News & Media, Arts & Entertainment and 16 other categories.
2
Ad Spirit is leading in Heavy Industry & Engineering, Health, Reference Materials and Home & Garden.
1
Yahoo Overture is leading in most countries, including Japan, United States, South Korea, Philippines and 67 other countries.
2
Ad Spirit is leading in Germany, Austria, Switzerland, Argentina and 15 other countries.