Market Share by Top Websites

1 PersonaClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adabra is clearly lagging behind, losing to PersonaClick in all segments.

Websites Categories

1 PersonaClick has better usage coverage in more websites categories. Including Lifestyle, E-commerce & Shopping, Home & Garden, Food & Drink and 4 other categories.

2 Adabra is leading in Business & Consumer Services, Sports, Community & Society and Science & Education.


1 Adabra is leading in most countries, including Italy, India, Russia, Ukraine and 7 other countries.

2 PersonaClick is leading in Turkey, Azerbaijan, Austria, Belgium and 3 other countries.