Market Share by Top Websites

2 In terms of market share, Adabra is clearly lagging behind, losing to SmartFocus in all segments.

Websites Categories

1 Adabra has better usage coverage in more websites categories. Including Business & Consumer Services, E-commerce & Shopping, Lifestyle, Health and 5 other categories.

2 SmartFocus is leading in Hobbies & Leisure and Travel & Tourism.

Geography

1 Adabra is leading in most countries, including Italy, India, United States, Russia and 7 other countries.

2 SmartFocus is leading in United Kingdom.