Market Share by Top Websites

1 Ad Butler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Ad Butler in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Sports, Career & Education and 112 other categories.

2 AdAction is leading in Business & Industry, People & Society, Shopping, Internet & Telecom and 42 other categories.


1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, Germany and 66 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 9 other countries.