Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind Adara in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 81 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 36 other categories.


1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 57 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 15 other countries.