Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 84 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 35 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 65 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 13 other countries.