Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind Adara in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Science, Marketing & Advertising and 79 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 40 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Japan, Russia and 87 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 5 other countries.