AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdClickMedia has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 70 other categories.
AdAction is leading in Business & Industry, Shopping, Marketing & Advertising, Science and 67 other categories.
AdClickMedia is leading in most countries, including India, United Kingdom, United States, Canada and 70 other countries.
AdAction is leading in Sweden, Norway, Netherlands, Denmark and 13 other countries.