AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdClickMedia has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 75 other categories.
AdAction is leading in Business & Industry, Shopping, Marketing & Advertising, Science and 55 other categories.
AdClickMedia is leading in most countries, including United States, India, Indonesia, Russia and 50 other countries.
AdAction is leading in Sweden, Norway, Netherlands, Denmark and 19 other countries.