AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdClickMedia has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 76 other categories.
AdAction is leading in Business & Industry, Shopping, Marketing & Advertising, Science and 59 other categories.
AdClickMedia is leading in most countries, including United States, India, Indonesia, Pakistan and 48 other countries.
AdAction is leading in Sweden, Norway, Netherlands, Denmark and 25 other countries.