AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdClickMedia has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 77 other categories.
AdAction is leading in Business & Industry, Shopping, Science, Social Sciences and 55 other categories.
AdClickMedia is leading in most countries, including United States, India, Indonesia, United Kingdom and 51 other countries.
AdAction is leading in Sweden, Norway, Netherlands, Denmark and 24 other countries.