Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Science and 105 other categories.

2 AdEngage is leading in Adult, Humor, Relationships & Dating, File Sharing and one other category.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 37 other countries.

2 AdEngage is leading in India, China, Indonesia, Bangladesh and 11 other countries.