AdAction is leading in Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 95 other categories.
Adfusion is leading in Business & Industry, Real Estate, Email, Government and 19 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 36 other countries.
Adfusion is leading in United States, Canada, Mexico, Philippines and 14 other countries.