AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 100 other categories.
Adfusion is leading in Business & Industry, Real Estate, Email, Government and 18 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 37 other countries.
Adfusion is leading in United States, Canada, Philippines, Colombia and 11 other countries.