AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 100 other categories.
Adfusion is leading in Real Estate, Email, Government, Law & Government and 6 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 50 other countries.
Adfusion is leading in United States, Canada, Puerto Rico, Armenia and one other country.