AdAction is leading in Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 98 other categories.
Adfusion is leading in Business & Industry, Real Estate, Email, Law & Government and 16 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 44 other countries.
Adfusion is leading in United States, Canada, Puerto Rico, Pakistan and 7 other countries.