Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 73 other categories.

2 AdAction is leading in Business & Industry, Shopping, Marketing & Advertising, Social Sciences and 59 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 77 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 5 other countries.