Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 81 other categories.

2 AdMeta is leading in News & Media, Internet & Telecom, Sports, Chats & Forums and 33 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 63 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 21 other countries.