AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 107 other categories.
AdMicro is leading in News & Media, Movies, Social Network, Games and 12 other categories.
AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 47 other countries.
AdMicro is leading in Viet Nam, Madagascar, Kazakhstan, Argentina and one other country.