AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 97 other categories.
AdMicro is leading in News & Media, Movies, Social Network, Games and 9 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 45 other countries.
AdMicro is leading in Viet Nam, Canada, Philippines, Azerbaijan and one other country.