1
AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, AdMob is clearly lagging behind, losing to AdAction in all segments.
1
AdAction has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Food & Drink, E-commerce & Shopping and 19 other categories.
2
AdMob is leading in Adult.
1
AdAction is leading in most countries, including Norway, Sweden, United States, Netherlands and 78 other countries.
2
AdMob is leading in Japan, South Korea, Kenya, Paraguay and 2 other countries.