Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Science and 91 other categories.

2 AdMob is leading in People & Society, Computer & Electronics, Software, Adult and 19 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, Italy, India and 35 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 32 other countries.