Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Sports, Finance and 15 other categories.

2 AdAction is leading in Health, Science & Education, Home & Garden, Hobbies & Leisure and one other category.

Geography

1 Adobe Media Optimizer is leading in most countries, including United States, Australia, Canada, United Kingdom and 46 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 35 other countries.