Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Marketing & Advertising and 98 other categories.

2 Adversal is leading in Arts & Entertainment, Games, TV & Video, Video Games and 18 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 44 other countries.

2 Adversal is leading in India, Canada, Greece, Bulgaria and 2 other countries.