Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, News & Media and 90 other categories.

2 Adversal is leading in Arts & Entertainment, Games, TV & Video, Celebrities & Entertainment News and 22 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 47 other countries.

2 Adversal is leading in India, Pakistan, Iran, Iraq and 5 other countries.