Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 94 other categories.

2 Adversal is leading in Arts & Entertainment, Games, TV & Video, Computer & Electronics and 22 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 40 other countries.

2 Adversal is leading in India, Russia, Bulgaria, Sri Lanka and 5 other countries.