Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind in all market share segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Arts & Entertainment and 151 other categories.

2 AdAction is leading in Marketing & Advertising, Science, Social Sciences, Finance and 18 other categories.


1 is leading in most countries, including United States, United Kingdom, Canada, Japan and 69 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 14 other countries.