Market Share by Top Websites

1 AdvertServe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to AdvertServe in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including People & Society, News & Media, Shopping, Weddings and 71 other categories.

2 AdAction is leading in Business & Industry, Arts & Entertainment, Internet & Telecom, Music & Audio and 67 other categories.


1 AdvertServe is leading in most countries, including United States, Russia, United Kingdom, Turkey and 45 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 30 other countries.