1
AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, AdvertServe is clearly lagging behind, losing to AdAction in all segments.
1
AdAction has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Food & Drink, E-commerce & Shopping and 15 other categories.
2
AdvertServe is leading in Arts & Entertainment, Community & Society, Gambling, Adult and one other category.
1
AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 58 other countries.
2
AdvertServe is leading in United States, Germany, Russia, Canada and 18 other countries.