Market Share by Top Websites

1 AdvertServe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to AdvertServe in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including People & Society, Shopping, Arts & Entertainment, News & Media and 87 other categories.

2 AdAction is leading in Business & Industry, Internet & Telecom, Marketing & Advertising, Music & Audio and 50 other categories.

Geography

1 AdvertServe is leading in most countries, including United States, Russia, Turkey, United Kingdom and 50 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 24 other countries.