Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 121 other categories.

2 Banner Connect is leading in Games, Video Games, Law, Social Network and 3 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 56 other countries.

2 Banner Connect is leading in Australia, Tuvalu, United Arab Emirates, Greece and 3 other countries.