Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 98 other categories.

2 Banner Connect is leading in Adult, Video Games, Law & Government, Law and 4 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 49 other countries.

2 Banner Connect is leading in Brazil, Burundi, Ecuador, Ghana and 3 other countries.