Market Share by Top Websites

2 AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 100 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 19 other categories.


1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 41 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 16 other countries.