Market Share by Top Websites

1 Cobalt Group is leading in The Entire Web.

2 AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, News & Media and 86 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 28 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 45 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 6 other countries.