AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 109 other categories.
Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 20 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 61 other countries.
Cobalt Group is leading in United States, Canada, Australia, Mexico and 12 other countries.