AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 93 other categories.
Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Law & Government and 21 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 40 other countries.
Cobalt Group is leading in United States, Canada, Australia, Mexico and 12 other countries.