Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Food & Drink, E-commerce & Shopping and 18 other categories.

2 Cobalt Group is leading in Vehicles.


1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 74 other countries.

2 Cobalt Group is leading in United States, Pakistan, Ukraine, Saudi Arabia and 2 other countries.