Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 105 other categories.

2 CONTEXTin is leading in Software, Products & Shopping, Lottery, Nutrition and 5 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 45 other countries.

2 CONTEXTin is leading in South Africa, Mexico, Egypt, Sudan and 2 other countries.