Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Conversant Ad Server in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 214 other categories.

2 AdAction is leading in Social Sciences, Science, Miniatures, Catering and 2 other categories.

Geography

1 Conversant Ad Server is leading in most countries, including United States, United Kingdom, Germany, France and 129 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and one other country.