1
AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Conversant Ad Server is clearly lagging behind, losing to AdAction in all segments.
1
Conversant Ad Server has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Games, Science & Education and 9 other categories.
2
AdAction is leading in Lifestyle, Food & Drink, News & Media, Health and 6 other categories.
1
Conversant Ad Server is leading in most countries, including United States, United Kingdom, France, Italy and 58 other countries.
2
AdAction is leading in Norway, Sweden, Netherlands, Denmark and 30 other countries.