Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind Conversant Ad Server in all market share segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, People & Society and 196 other categories.

2 AdAction is leading in Social Sciences, Science, Marketing & Advertising, Newspapers and 9 other categories.

Geography

1 Conversant Ad Server is leading in most countries, including United States, United Kingdom, Germany, France and 130 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 2 other countries.