Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Conviva is leading in Top 10K Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 104 other categories.

2 Conviva is leading in TV & Video, Investing, Chats & Forums, Football and 2 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 46 other countries.

2 Conviva is leading in Mexico, Belgium, Australia, Belize and 7 other countries.