Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 120 other categories.

2 Conviva is leading in TV & Video, Investing, Chats & Forums, Mobile Developers and one other category.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 55 other countries.

2 Conviva is leading in Belgium, Greece, United Arab Emirates, Singapore and 8 other countries.