Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Social Sciences and 101 other categories.

2 Conviva is leading in TV & Video and Investing.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 44 other countries.

2 Conviva is leading in South Africa, Tokelau, Bahrain, Israel and 2 other countries.