Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Conviva is leading in Top 10K Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Food & Drink, E-commerce & Shopping and 18 other categories.

2 Conviva is leading in Arts & Entertainment and Community & Society.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 73 other countries.

2 Conviva is leading in United States, Taiwan, Qatar, Switzerland and one other country.