AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Cubics has better usage coverage in more websites categories. Including Finance, Internet & Telecom, Financial Management, Travel and 69 other categories.
AdAction is leading in Business & Industry, Arts & Entertainment, People & Society, Shopping and 61 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 43 other countries.
Cubics is leading in Hong Kong, Brazil, Algeria, Greece and 8 other countries.