AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 69 other categories.
Cubics is leading in Finance, Internet & Telecom, Financial Management, Games and 63 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 49 other countries.
Cubics is leading in India, Egypt, Hong Kong, China and 3 other countries.