AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 68 other categories.
Cubics is leading in Finance, Internet & Telecom, Financial Management, Games and 60 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 34 other countries.
Cubics is leading in Russia, India, Hong Kong, China and 10 other countries.