AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 66 other categories.
Cubics is leading in Finance, Internet & Telecom, Financial Management, Games and 63 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 36 other countries.
Cubics is leading in Russia, United Arab Emirates, Egypt, Hong Kong and 9 other countries.