AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 81 other categories.
DemandMedia is leading in Law & Government, Law, Finance, Career & Education and 49 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 40 other countries.
DemandMedia is leading in United States, Russia, India, Brazil and 14 other countries.