Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

2 AdAction is leading in Top 1M Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 97 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 17 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 34 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 15 other countries.