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AdAction is leading in Top 1M Sites and The Entire Web.
2
DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.
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DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 11 other categories.
2
AdAction is leading in Lifestyle, Computers Electronics & Technology, E-commerce & Shopping, Finance and 5 other categories.
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DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 53 other countries.
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AdAction is leading in Norway, Sweden, Netherlands, Denmark and 38 other countries.