Market Share by Top Websites

1 AdAction is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Science, Arts & Entertainment and 93 other categories.

2 DoubleClick AdExchange is leading in Travel, News & Media, Tourism, Cooking & Recipes and 17 other categories.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 35 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 21 other countries.