Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, People & Society and 184 other categories.

2 AdAction is leading in Science, Social Sciences, Miniatures, Graphics & Multimedia Tools and 3 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 103 other countries.

2 AdAction is leading in Sweden, Norway, Ethiopia, Malta and 3 other countries.