1
DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, AdAction is clearly lagging behind, losing to DoubleClick Spotlight in all segments.
1
DoubleClick Spotlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Games, Travel & Tourism, Vehicles and 20 other categories.
2
AdAction hasn't got a lead over DoubleClick Spotlight in any websites category.
1
DoubleClick Spotlight is leading in most countries, including United States, Canada, United Kingdom, Spain and 108 other countries.
2
AdAction is leading in Norway, Sweden, Netherlands, Denmark and 4 other countries.