Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 193 other categories.

2 AdAction is leading in Science, Social Sciences, Miniatures, Associations and 4 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 123 other countries.

2 AdAction is leading in Sweden, Norway, Cyprus, Azerbaijan and 4 other countries.