AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 99 other categories.
DoublePimp is leading in Adult, Gay, Lesbian, & Bisexual, Beauty & Fitness, Relationships & Dating and 20 other categories.
DoublePimp is leading in most countries, including United States, Germany, Russia, Turkey and 35 other countries.
AdAction is leading in Sweden, Norway, Netherlands, Denmark and 22 other countries.