Market Share by Top Websites

1 e-planning is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to e-planning in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Finance and 71 other categories.

2 e-planning is leading in News & Media, People & Society, Arts & Entertainment, Music & Audio and 42 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 35 other countries.

2 e-planning is leading in Argentina, Mexico, Peru, Colombia and 32 other countries.