AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Social Sciences and 70 other categories.
eADV is leading in People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 66 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 39 other countries.
eADV is leading in Italy, Austria, Viet Nam, Latvia and 7 other countries.