AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Finance and 63 other categories.
eADV is leading in People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 56 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 43 other countries.
eADV is leading in Italy, Brazil, Greece, Ukraine and 6 other countries.