AdAction is leading in Top 100K Sites and Top 1M Sites.
eADV has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 64 other categories.
AdAction is leading in Business & Industry, Shopping, Marketing & Advertising, Science and 61 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 42 other countries.
eADV is leading in Italy, Mexico, Viet Nam, Bulgaria and 3 other countries.