AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
eADV has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Sports and 59 other categories.
AdAction is leading in Business & Industry, Shopping, Science, Social Sciences and 54 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 41 other countries.
eADV is leading in Italy, Greece, Egypt, Albania and 7 other countries.