AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Science and 74 other categories.
eADV is leading in People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 58 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 38 other countries.
eADV is leading in Italy, United Kingdom, Switzerland, France and 34 other countries.