AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Science and 64 other categories.
eADV is leading in People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 64 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 47 other countries.
eADV is leading in Italy, Ukraine, Switzerland, Bulgaria and 10 other countries.