AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Social Sciences, Science and 66 other categories.
eADV is leading in Arts & Entertainment, People & Society, News & Media, Sports and 58 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 47 other countries.
eADV is leading in Italy, Brazil, Argentina, Greece and 7 other countries.