Market Share by Top Websites

1 Etarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind Etarget in all market share segments.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, People & Society and 126 other categories.

2 AdAction is leading in Science, Social Sciences, Marketing & Advertising, Newspapers and 19 other categories.


1 Etarget is leading in most countries, including Slovakia, Czech Republic, Hungary, Bulgaria and 58 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 21 other countries.