Market Share by Top Websites

1 Etarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Etarget in all segments.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 145 other categories.

2 AdAction is leading in Social Sciences, Science, Newspapers, Casinos and 11 other categories.

Geography

1 Etarget is leading in most countries, including Hungary, Slovakia, Czech Republic, Bulgaria and 45 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 20 other countries.