AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Euroads has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, People & Society, Travel and 73 other categories.
AdAction is leading in Business & Industry, Arts & Entertainment, News & Media, Social Sciences and 51 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, United States and 42 other countries.
Euroads is leading in Denmark, Finland, Russia, Australia and 7 other countries.