Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 157 other categories.

2 AdAction is leading in Science, Social Sciences, Technology News, Newspapers and 16 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 79 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 12 other countries.