Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 155 other categories.

2 AdAction is leading in Science, Social Sciences, Financial Management, Technology News and 14 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Canada and 82 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 8 other countries.