Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 159 other categories.

2 AdAction is leading in Marketing & Advertising, Science, Social Sciences, Music & Audio and 19 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 100 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 13 other countries.