Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Finance and 149 other categories.

2 AdAction is leading in Social Sciences, Science, Consumer Electronics, Newspapers and 18 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Brazil, Australia and 88 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 8 other countries.