Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Exponential in all segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, Games and 109 other categories.

2 AdAction is leading in Business & Industry, People & Society, Shopping, Marketing & Advertising and 56 other categories.

Geography

1 Exponential is leading in most countries, including United States, India, United Kingdom, Canada and 100 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 3 other countries.