Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind Exponential in all market share segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Computer & Electronics and 115 other categories.

2 AdAction is leading in Business & Industry, Shopping, Marketing & Advertising, Science and 56 other categories.

Geography

1 Exponential is leading in most countries, including United States, Great Britain, India, Canada and 108 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 12 other countries.