Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind Exponential in all market share segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, Games and 97 other categories.

2 AdAction is leading in Business & Industry, Shopping, Science, Social Sciences and 59 other categories.

Geography

1 Exponential is leading in most countries, including United States, United Kingdom, India, Canada and 102 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 8 other countries.