AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 70 other categories.
Facilitate Digital is leading in People & Society, Computer & Electronics, Software, Career & Education and 53 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 30 other countries.
Facilitate Digital is leading in Australia, New Zealand, Austria, United States and 22 other countries.