AdAction is leading in Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 66 other categories.
Facilitate Digital is leading in People & Society, Internet & Telecom, Computer & Electronics, Finance and 62 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 28 other countries.
Facilitate Digital is leading in Australia, New Zealand, United States, Germany and 26 other countries.