AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 85 other categories.
Facilitate Digital is leading in People & Society, Computer & Electronics, Software, Finance and 44 other categories.
Facilitate Digital is leading in most countries, including Australia, New Zealand, Austria, India and 36 other countries.
AdAction is leading in Sweden, Norway, Netherlands, Denmark and 32 other countries.