AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 68 other categories.
Facilitate Digital is leading in People & Society, Internet & Telecom, Computer & Electronics, Finance and 60 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 27 other countries.
Facilitate Digital is leading in New Zealand, Australia, United States, Austria and 23 other countries.