AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 76 other categories.
Facilitate Digital is leading in People & Society, Computer & Electronics, Software, Finance and 49 other categories.
AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 27 other countries.
Facilitate Digital is leading in New Zealand, Australia, Austria, United Kingdom and 19 other countries.