Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 79 other categories.

2 AdAction is leading in Business & Industry, Marketing & Advertising, Social Sciences, Science and 53 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, Canada, United Kingdom and 54 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 23 other countries.