Market Share by Top Websites

1 Federated Media is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 83 other categories.

2 AdAction is leading in Business & Industry, Marketing & Advertising, Science, Social Sciences and 49 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, United Kingdom, Canada and 58 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 15 other countries.