Market Share by Top Websites

1 FirstImpression is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to FirstImpression in all segments.

Websites Categories

1 FirstImpression has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, Shopping and 159 other categories.

2 AdAction is leading in Science, Social Sciences, Telecommunications, Consumer Electronics and 26 other categories.

Geography

1 FirstImpression is leading in most countries, including United States, Finland, Japan, Russia and 172 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 5 other countries.