Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, News & Media and 92 other categories.

2 GlobalTakeoff is leading in Arts & Entertainment, Movies, TV & Video, Photography and 7 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 47 other countries.

2 GlobalTakeoff is leading in India, Sri Lanka, United Arab Emirates, Pakistan and one other country.