Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, GroupM Server is still behind AdAction in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Science and 104 other categories.

2 GroupM Server is leading in Makes & Models, Video Games, Car Rentals, Performing Arts and 4 other categories.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 47 other countries.

2 GroupM Server is leading in Poland, Croatia, New Zealand, Serbia and 8 other countries.