Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 97 other categories.

2 GroupM Server is leading in Movies, Games, TV & Video, Food & Drink and 14 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 41 other countries.

2 GroupM Server is leading in Poland, Germany, Austria, Italy and 6 other countries.