Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Adult and 162 other categories.

2 AdAction is leading in Social Sciences, Science, Finance, Financial Management and 16 other categories.

Geography

1 gumgum is leading in most countries, including United States, United Kingdom, India, Canada and 96 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 7 other countries.