Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind gumgum in all market share segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Adult and 163 other categories.

2 AdAction is leading in Science, Social Sciences, Finance, Financial Management and 16 other categories.


1 gumgum is leading in most countries, including United States, United Kingdom, India, Canada and 93 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 5 other countries.