Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites and Top 100K Sites.

2 AdAction is leading in Top 1M Sites.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computer & Electronics, Technology News and 71 other categories.

2 AdAction is leading in Business & Industry, People & Society, Shopping, Internet & Telecom and 66 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Germany, France and 43 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 12 other countries.