Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Computer & Electronics and 74 other categories.

2 AdAction is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 58 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 55 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 15 other countries.