Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind Integral Ad Science in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Autos & Vehicles and 92 other categories.

2 AdAction is leading in Business & Industry, Shopping, Science, Social Sciences and 47 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, Germany, United Kingdom and 76 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 14 other countries.