Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind Integral Ad Science in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Computer & Electronics and 76 other categories.

2 AdAction is leading in Business & Industry, Shopping, Marketing & Advertising, Internet & Telecom and 68 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, United Kingdom, France and 71 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 22 other countries.