Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind Integral Ad Science in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Computer & Electronics and 82 other categories.

2 AdAction is leading in Business & Industry, Shopping, Marketing & Advertising, Internet & Telecom and 58 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Taiwan, Czech Republic, France and 61 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 13 other countries.