Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind Integral Ad Science in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 108 other categories.

2 AdAction is leading in Business & Industry, Shopping, Music & Audio, Marketing & Advertising and 44 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, France, Brazil, United Kingdom and 68 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 12 other countries.