Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 101 other categories.

2 interclick is leading in Universities & Colleges, Restaurants & Delivery, Office Products, Investing and 9 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 39 other countries.

2 interclick is leading in United States, Egypt, Argentina, Hong Kong and 3 other countries.