Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 96 other categories.

2 interclick is leading in Universities & Colleges, Restaurants & Delivery, Investing, Relationships & Dating and 9 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 48 other countries.

2 interclick is leading in United States, Israel and Morocco.