Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 interclick is leading in Top 10K Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 104 other categories.

2 interclick is leading in Universities & Colleges, Restaurants & Delivery, Office Products, Relationships & Dating and 9 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 42 other countries.

2 interclick is leading in United States, Mexico, Ukraine, Kenya and 5 other countries.