Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Interpolls is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 104 other categories.

2 Interpolls is leading in Investing, Home & Garden, Nursery & Playroom, Fashion & Modeling and 2 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 44 other countries.

2 Interpolls is leading in Sri Lanka, Congo Republic, Hong Kong, Philippines and one other country.