Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Interpolls is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 99 other categories.

2 Interpolls is leading in Adult, Investing, Nursery & Playroom, Fashion & Modeling and 2 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 49 other countries.

2 Interpolls is leading in Brazil, Philippines, Latvia and Chad.