Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Adult, Internet & Telecom and 215 other categories.

2 AdAction is leading in Social Sciences and Catering.


1 IVW is leading in most countries, including Germany, United States, Russia, India and 187 other countries.

2 AdAction is leading in Norway, Sweden, Denmark and Niue.