Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Adult and 216 other categories.

2 AdAction is leading in Social Sciences, Catering and Theme Parks.


1 IVW is leading in most countries, including Germany, United States, Russia, Brazil and 193 other countries.

2 AdAction is leading in Norway, Sweden and Denmark.