1
IVW is leading in Top 10K Sites, Top 100K Sites and The Entire Web.
2
In terms of market share, AdAction is clearly lagging behind, losing to IVW in all segments.
1
IVW has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Sports and 16 other categories.
2
AdAction is leading in Lifestyle, E-commerce & Shopping, Heavy Industry & Engineering and Law & Government.
1
IVW is leading in most countries, including Germany, United States, China, Japan and 65 other countries.
2
AdAction is leading in Norway, Sweden, Netherlands, Denmark and 27 other countries.