Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind Kargo in all market share segments.

Websites Categories

1 Kargo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 134 other categories.

2 AdAction is leading in Business & Industry, Shopping, Marketing & Advertising, Social Sciences and 33 other categories.

Geography

1 Kargo is leading in most countries, including France, United States, Spain, United Kingdom and 88 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 11 other countries.