Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Science and 108 other categories.

2 Kitara Media is leading in Animation & Comics and History.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 45 other countries.

2 Kitara Media is leading in Canada, Mexico, United Arab Emirates, Trinidad and Tobago and 4 other countries.