Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 87 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 12 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 44 other countries.

2 Kitara Media is leading in Canada, India, Argentina, Pakistan and 7 other countries.