Market Share by Top Websites

1 Ligatus is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Ligatus in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 84 other categories.

2 Ligatus is leading in News & Media, Sports, Soccer, Newspapers and 42 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Denmark, United States and 34 other countries.

2 Ligatus is leading in France, Germany, Turkey, Italy and 25 other countries.