Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 225 other categories.

2 AdAction is leading in Catering, Associations and Bingo.


1 Lijit is leading in most countries, including United States, France, Italy, Poland and 187 other countries.

2 AdAction is leading in Norway, Sweden and Niue.