Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Food & Drink, Shopping and 211 other categories.

2 AdAction is leading in Social Sciences, Catering, Miniatures and Associations.

Geography

1 MediaMath is leading in most countries, including United States, United Kingdom, Japan, France and 138 other countries.

2 AdAction is leading in Sweden, Norway and Moldova.