Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 80 other categories.

2 Microsoft adCenter Conversion is leading in Health, Computer & Electronics, Software, Accommodation & Hotels and 45 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 43 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, India and 12 other countries.