Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Science, Arts & Entertainment and 97 other categories.

2 Microsoft adCenter Conversion is leading in Computer & Electronics, Software, Business Services, Computer Hardware and 20 other categories.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 45 other countries.

2 Microsoft adCenter Conversion is leading in United States, Canada, South Korea, South Africa and 13 other countries.