Market Share by Top Websites

1 Moat is leading in Top 10K Sites and Top 100K Sites.

2 AdAction is leading in Top 1M Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 72 other categories.

2 Moat is leading in News & Media, Food & Drink, Cooking & Recipes, Computer & Electronics and 45 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 30 other countries.

2 Moat is leading in United States, United Kingdom, Canada, Japan and 29 other countries.