Market Share by Top Websites

1 Moat is leading in Top 10K Sites.

2 AdAction is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 94 other categories.

2 Moat is leading in News & Media, Software, TV & Video, Newspapers and 29 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 34 other countries.

2 Moat is leading in United States, United Kingdom, Canada, Mexico and 14 other countries.