Market Share by Top Websites

1 AdAction is leading in Top 1M Sites and The Entire Web.

2 Moat is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 85 other categories.

2 Moat is leading in Food & Drink, Cooking & Recipes, TV & Video, Games and 31 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, France and 26 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 25 other countries.