Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Social Sciences and 103 other categories.

2 MSN Ads is leading in Technology News, Animation & Comics, Publishing & Printing, Agriculture & Forestry and 12 other categories.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 43 other countries.

2 MSN Ads is leading in United States, Brazil, India, Canada and 17 other countries.