Market Share by Top Websites

2 AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 70 other categories.

2 MSN Ads is leading in People & Society, Computer & Electronics, Sports, Religion & Spirituality and 56 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 43 other countries.

2 MSN Ads is leading in United States, India, Canada, Brazil and 12 other countries.