Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Science and 105 other categories.

2 MSN Ads is leading in Technology News, Business News, Fishing, Investing and 13 other categories.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 43 other countries.

2 MSN Ads is leading in United States, Philippines, Hong Kong, New Zealand and 11 other countries.