Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Internet & Telecom, Chats & Forums and 68 other categories.

2 AdAction is leading in Business & Industry, Arts & Entertainment, People & Society, Shopping and 65 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, India and 38 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 27 other countries.