Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Autos & Vehicles, TV & Video and 90 other categories.

2 AdAction is leading in Business & Industry, Shopping, Science, Social Sciences and 60 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Brazil and 47 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 24 other countries.